Its Pure Herbal Hair Colour Natural Brown

This Natural Brown colour is suitable for colouring blonde to light brown hair and grey hair. It is lighter and slightly warmer than the Its Pure Dark Brown.
Min Order : 10
Max Order : 100
RRP : £10.95
Profit Per Unit £ : £10.95
Profit Margin % : 100%
SKU : E0620
GTIN : 5060000000000

You also get full instructions, latex gloves and cap in the packet.

110g packet is enough for average shoulder length hair. If your hair is thick you will need more, or if it’s fine or layered you’ll need less.

Cassia auriculata (cassia) powder*,  indigofera tinctoria (indigo) powder*, lawsonia inermis (henna) powder*, cassia auriculata (cassia) powder*,  emblica officinalis (amla) powder*.   
* Denotes Certified Organic 

The likely colour outcome on different hair colours
This natural brown shade is a lighter brown than the Herbal Hair Colour Dark Brown and it is also a warmer colour.
The resulting colour outcome after using this hair colour does depend on the colour of your hair before using it, and the length of time you leave the paste on your hair.

If your hair is very light coloured blonde, very grey, or white to start with, the colour outcome may be any-thing from blonde to light brown. If you want to darken it further after one application, you can build up the colour by doing a second application. If your hair is very light coloured to start with it is also possible that the colour outcome may be warmer (i.e. slightly more auburn)

If your hair is dark blonde to start with, then this dye will probably darken it to light brown. If you hair is already light brown then this dye will probably darken it slightly.

If your hair is a salt-and-pepper mix, then you will get an average effect overall of the two colours. For ex-ample, if your hair is light brown and white to start with, then after dyeing, the white hair may be lighter than light brown, and the light brown hair may go a slightly darker brown.

The colour is affected by how long you leave the paste on
If you leave the paste on for a short time (like 45 minutes or 1 hour) the colour will be much lighter than if you leave it on for 2 or 3 hours.
If you leave the paste on for a shorter time it is also likely to be a warmer colour (i.e. with a slightly more au-burn tint). Leaving it on for a long time, like 2 or 3 hours, will usually make the colour a less warm and more cool-coloured brown.
Although we do our best to formulate this hair colour so that you get a good colour, we cannot guarantee the precise colour outcome. This is because everyone’s hair is different, both in terms of the initial hair colour and different hair chemistry, and will take the colour slightly differently.

The true colour takes a few hours to develop
When you first wash out the colour it will often not be the full depth of colour but it will gradually darken to its true colour

If you have used henna and indigo before you will understand that after washing it off your hair it takes time for the colour to oxidise on your hair.  It can be likened to a cut apple - at first it the apple is white and then as it oxidises in the air it goes brown.

The full instructions and tips are enclosed in the packet the following is an overview:

Mix the powder with warm water to a smooth paste that is the consistency of yogurt. Mix very well so that there are no lumps in the paste. Paste on to your hair in sections and leave on for 1.5 to 3 hours.  The longer you leave it the darker the colour will be.

If it is the first time you have used this hair colour we strongly recommend doing a strand test first before putting the dye all over your hair, because the colour can be different on different people’s hair. We also recommend waiting 24 hours after the strand test to see how the colour develops, because the colour oxidises over time and darkens.The likely colour outcome on different hair colours.

Size 110g
Certification Soil Association
Colour Natural Brown