Choosing the right reseller

Select suitable companies or individuals

It is important that your resellers and partners share your values and belief in the product or service you wish to offer and that they have the ability to protect the brand and supply the service or product in the manner that meets your standards. They must also have the ability to generate sufficient reward for you and themselves.

Determine potential

It is important to find out as much information about a company or individual that wishes to resell for your business. You should treat it almost as if you were interviewing a candidate for a sales job, find out their back ground and also how they plan to sell your product. It is important to make sure that you both have an understanding of what the targets are and how they will be achieved. Unlike an employee there is likely to be no cost so it has less impact on your business if resellers under perform, however there is little sense in retaining resellers if there is insufficient value from their sales.