Guide London

GUIDE LONDON is a British brand that was founded in London’s East End in 1988. During its 24 years in the European fashion market GUIDE LONDON has proved itself to be a coveted brand producing 4 exciting new collections each year.




Having started life as a range of shirts, the brand now offers a full range of stylish menswear including knitwear, jersey, denim, tailoring and outwear.

The main focus of the GUIDE LONDON brand is detail. Whether it is a concealed button down shirt collar or contrast cuff insert on a knit, each piece is always carefully designed and cleverly constructed.

Moreover cost awareness has allowed GUIDE LONDON to remain as an accessible brand maintaining a wide audience. Thanks to comfortable fitted styles of smart shirts GUIDE LONDON is well recognisable among profesionals. On the other hand, street wear forms a considerable part of the GUIDE LONDON collections as well. Easy to wear urban style for everyone who wishes to follow the latest trends and get new orginal modern looks.

Attention to detail has become the signature appeal of GUIDE LONDON with contrasting colour and stitch finishes. Each GUIDE LONDON collection includes clever details, while innovative printed and woven fabrics are continually sourced to provide the eye-catching and sophisticated style.

Guide London is about quality, design, well-tailored details and simply about wearable garments with a sharp, classic edge for every men who wants to look great.

Guide London is already well established menswear brand which is on the UK and European fashion market for over 20 years.

We are looking to work with new retailers worlwide, multi-store independents and concessions in department stores.

Our margins are excellent and retailing prices affordable, and if you are interested in stocking any or all of our collections, please send us an interest now. We will respond to all enquiries.