Top Tips for Making the Most of Your Merchant Profile and Reseller Opportunity
Simply having a merchant profile on www.the-reseller-network.com gives your reseller opportunity a global presence which increases awareness of your company, your products and your reseller opportunity. However as with any marketing there are ways of optimising your results. As a starting point here are a few basic tips;
1 - A concise description of your company which clearly explains what your business is and what makes you stand out from the crowd. This is displayed in the browse merchants list and is your first chance at grabbing the attention of potential resellers.
2 - Your company logo, sounds obvious but not all merchants upload a logo. Your logo is your brands identity and at a glance distinguishes your profile from competitors. It also makes it easier for resellers who are searching for your profile to find you.
3 - Once a reseller is viewing your profile you have their attention and their interest however in order to retain that interest and convert it into a reseller enquiry the description of your reseller program is key. It is important to explain your product(s) including your USP's. You should outline your reseller program(s), whether you're looking referral partners, VARS, partners, distributors or affiliates etc. and most importantly and indication on how they are remunerated. It isn't necessary to publish percentages/commissions/prices and one may argue it's better not to however if the reseller doesn't understand their potential reward they will lose interest and you will miss an opportunity. Keep it concise, you're goal is for resellers to register their interest and then you can elaborate in more detail if you feel they meet your criteria.
4 - If you have specific criteria which resellers must meet such as company type or geographic location then you can include this in the description of your reseller opportunity. This will reduce interests from unsuitable resellers although you may also close the door on valuable opportunities that you may not have previously considered. Our recommendation is to start off being open and receptive to all enquiries and refine your profile as necessary.
5 - Lastly but fundamentally you should include the call to action, remember the purpose of your profile is to get potential resellers to register their interest, so ask them to do so. You can view the profile for every reseller interest you receive through the site before you decide whether you wish to contact them. You can always decline an unsuitable interests but you can't contact and approve a missed opportunity!